10 Life Lessons I’ve Learned From Blogging


FIVE years ago today, I dragged myself to the blogosphere kicking and screaming. I was a professional journalist who was always paid for her work, I argued to myself, why on earth should I give my words away for free? But then I looked around me, and the media world was rapidly changing. In fact, it had already changed. I had a stark choice. Embrace social media, or do something else. The concept of doing anything but journalism was not an option for me, so I plunged into the deep end. And I’m so glad I did. To celebrate The Global Goddess’ 5th birthday, I’ve put together a list of the 10 best things I’ve learned from blogging.
1. Some people will hate you, some will love you
If you are going to write well, you must be prepared to be vulnerable. Too many writers sit on the fence and just as you think you have a glimpse of their true self, they retreat. Being vulnerable comes at a cost and there are simply some people, no matter what you write, who will never like your work. As in life, for whatever reason, they won’t like you. It doesn’t matter. What matters if that you like you.

2. Write as you try to live, with humility, heart and humour
An extension of point one, but I don’t see the point of writing, or living, if you don’t give it your all. Laugh at yourself, pour your heart out, let the world in. The rewards are rich if you can follow these three principles.

3. You won’t always get it right
You may think you are one fabulously funny bugger, but guess what? No one else does on this particular occasion. Or you’ve completely missed the point, as you’re so caught up in your own headspace. That’s OK. Take the learnings and move on. There really is no point crying over spilt milk.

4. Never give up
An oldie, but a goodie. Writing a blog is like a musician playing to an empty concert hall. You can’t actually see your audience and much of the time, they don’t even tell you they are reading it. This can result in days when you wonder what the whole damn point of it is. And then someone, somewhere will mention something you’ve written. And it may have resonated with them. Someone is always watching you.

5. Always show up
It’s easy to write when you are not busy, you are in the zone, and life is good. Words, well they keep sprinkling down on you like manna from heaven. What distinguishes a professional blogger from an amateur is that you turn up, week after week, even when you are feeling at your worst. It’s those days, when you have to push through, that will determine what you are made of.

6. Take risks
With a proliferation of bloggers on the internet, it is easy to become lost. Don’t. If you feel passionate about something, write about it. Try different ways of writing, look at different ways of tackling this life business. Not all blogs need to be a narrative, they can be a listicle, such as this. They may just be photographs. On days when I have limited internet access and I’m out there travelling somewhere in the world, I simply post a photograph and the words: “Postcard from X”. Treat your followers like your friends. You haven’t forgotten them, and that you’ll be back soon.

7. People like surprises
Just when people think they’ve figured you out, give them something new to think about. While you should find your writing voice, and distinguish a persona, don’t be afraid to mix it up a little bit. While I often write about travel, as that is my main business, my other passion is social issues.

8. Embrace evolution
When I first started The Global Goddess, I was writing for myself, to heal a badly broken heart. Much of what I was writing about was dating and sex. Over the years, as my life has evolved, so has my writing. Sure, I go back to relationship issues from time-to-time, but I have grown and so has my blog.

9. Find your voice
Don’t be afraid to be yourself. And never copy anyone else. Find your niche. Most days I remain convinced everyone else on the planet has been handed a guidebook on how to live this life and somehow, I missed out. Own your fears and flaws, embrace your passions and speak your truth.

10. You never know where it may lead
It’s taken me five long years, but these days, The Global Goddess makes money from sponsored posts. I speak at conferences about social media, travel writing, innovation and creativity. I’m now a columnist with Jetstar magazine. I write Content Campaigns for domestic and international tourism boards. And I swear if I hadn’t started blogging, it wouldn’t have put me back in front of so many editors and PR people in my industry and effectively, kept me in the mainstream travel writing game I adore so much. Having a blog allows me to say to prospective clients that I can immediately deliver on a trip, while my mainstream stories are percolating their way through the editing system many months later. There’s immediate return on investment. But most of all, enjoy it. We now live in a world where we can self publish, and that privilege is priceless.

Some of the blogging accolades I’ve received in recent years:

•In 2016, The Global Goddess was named by influential travel website Skyscanner as one of the Top 20 Australian and New Zealand bloggers to follow. http://www.skyscanner.com.au/news/aussie-nz-travel-bloggers-worth-following-part-2

•The Global Goddess was named by Tourism and Events Queensland as one of the top 19 travel bloggers to follow in 2017: http://blog.queensland.com/2016/12/22/best-travel-blogs-to-follow-in-2017/

•Earlier this year, The Global Goddess was shortlisted by My Deal and The RightFight.com in Australia’s Top 50 Influencers awards.

•The Global Goddess has just been named as a Finalist for Best Travel Blog, to be announced at the Australian Society of Travel Writers Awards in August.

Mission: Relax

swimmingpoollounges
I AM lounging in a pool observing a 747 soar above me, indulging in two of my favourite past times: swimming and plane spotting, in this case, simultaneously. I feel a little like a Bond girl, clad only in a bikini in a secret spot of one of the world’s busiest airports. Stopover: Singapore. Final Destination: Male. And my mission? To relax enroute to my assignment.
swimmingpool
It’s a signature Singapore Saturday afternoon, the humidity as high as a Serbian spy, and I have stripped from my trademark all-black travel clothes which I fancy make me look sophisticated, but in truth are only to disguise the fact I spill plane drinks and food all over me when I fly. Changi Airport is buzzing below, but I am ensconced in the peace of the Plaza Premium Group’s Aerotel transit hotel.
couches
Fellow agent S (for sister) and I land in Singapore mid afternoon, slip undetected onto a free train, and scurry effortlessly to Terminal 1. The Aerotel Hotel is perched near Gate D41, and comes replete with clean, comfortable hotel rooms, a library/lounge area, and best of all, the swimming pool – touted as the only absolute airside pool in the world.
palmtrees
Here, in this cool pool, you can order a beer and watch the tails on the tarmac. This funky facility is ideal for travellers such as me who fly often, in economy, (under the guise of being a travel writer) and need some rest or space to work.
While there are a number of packages on offer here, depending if you simply want a room, or a swim, one of the best is the Swim, Eat, Tan, Run, Repeat package where you can plunge into the pool, snatch a shower and enjoy a meal and drink for as little as USD25 for three hours.
magazines
On this journey, I also had access to a room whose comfortable beds rival those in any five-star hotel in which I’ve stayed. My only complaint: there was no hair conditioner in the shower. (Hey, even secret agents have their vanity). And while the bar had a good selection of international and local beers and other alcohol, the food menu could be drastically improved, particularly in a destination such as Singapore which is renowned for its dining.
aerotelhotelroom
The Aerotel Hotel falls under the umbrella of the Plaza Premium Group – the world’s largest independent airport lounge network which has another transit hotel of the same name in Abu Dhabi and Plaza Premium Lounges in Brisbane, London Heathrow, Hong Kong, Taipei and Kuala Lumpur. Sydney Sky Lounge is also managed by the Plaza Premium Group which was also appointed to manage Cathay Pacific’s First and Business Class Lounges in London Heathrow from December. Anyway who has ever watched a Bond movie knows it all happens around Heathrow, so this is a strategic move in my humble opinion.
asign
On my journey home through Changi Airport from the Maldives, S and I had around three to four hours to kill (or was that people?) and chose Singapore’s Plaza Premium Lounge, also in Terminal 1, at the opposite end to the Aerotel Hotel. (Best to mix it up so we don’t arouse suspicions). The atmosphere in this 7000 square foot lounge is one of pure relaxation and again, you can buy a package which includes drinks, food, shower and lounge seating. All-day dining includes signature Singapore dishes such as laksa and chicken rice, but again I found the food surprisingly bland and uninspiring. The bar, however, was well stocked with good quality house red and white wines, among spirits and beers.
plazapremiumloungesingapore
This is a lovely lounge in which to while away a few hours in one of its many nooks and crannies with everything from three private resting suites, six shower rooms, two VIP rooms, massage and nail care services, free Wi-Fi, charging stations, flight information, baggage handling, TV channels, and a selection of newspapers and magazines.
loungesintwo
Back in my hometown of Brisbane (or is it, really?), two weeks later I flew out to Indonesia on my final assignment of 2016, and I opted to check out the latest lounge in the Plaza Premium Group, which is a welcome addition to Brisbane International Airport. The Brisbane lounge is the first of the brand in Australia and is located on Level 4 between departure gates 81 and 82. With a seating capacity of 100 over 4500 square feet, it’s furnished with Victorian ash wood and Italian marble flooring in the bar area. A feature wall of 3D tiles are inspired by the components of water, sand and minerals in Australia and soaring windows fill the lounge with natural sunlight and offer views over the terminal and runway.
loungesinthree
This state-of-the-art lounge also boasts a Wellness Spa where professionally-trained therapists use Australian spa products from Brisbane-based Jasmin Organics. But for $49 for a 15-minute hand therapy, particularly for travellers like me who are flying to Bali, prices are steep. In the lounge itself, guests also enjoy free Wi-Fi, charging stations, a hot meal buffet, salad bar, freshly-brewed barista-made coffee, and alcohol, soft drinks and juices. Again, I found the food selection a little uninspiring and had to ask several times for a champagne from staff who didn’t quite understand my request. I mean, it was 8am, but a spy needs a drink. There are some criticisms that the entry fee is too expensive for a Brisbane flying public, particularly compared to places like Singapore, but when I was there the lounge was pumping.
lights
Overall, I enjoyed my brief sojourn in Brisbane’s Plaza Premium Lounge, and as I perched on the signature honeycomb seating and contemplated my last trip of 2016, I nearly didn’t leave. But Agent M was calling, and she wanted me on that plane.
champagne
The Global Goddess was a guest of the Plaza Premium Group. For more details go to http://www.plazapremiumgroup.com